When doing corporate portraits I always encourage my clients to think about a second look. With so much of business taking place online, often clients discover that they need more than one image or profile picture. While you can post the same image on all platforms, it shows a certain level of thoughtfulness to have variety from image to image. This would encompass background, wardrobe or lighting change. Below are some samples.
This client was looking for a more conservative head shot which the classic navy and white lends itself to. The manufactured daylight in the background gives a certain neutrality to the image.
For her second look, we went with something a little more flare. The contrast of the red suit jacket against the dark background creates more intensity without taking away the professionalism.
With this client we decided to do a high key white background to use for a website. A white backdrop creates a crisp, clean image that draws the eye straight to the subject. Another advantage of the white backdrop is the ease with which you can cut and paste the subject onto a different background, perhaps one with your company branding or a particular location. We used sculpting light to gain contour 0n the face to add intensity. The suit and tie add the official business portrait feel.
For his second look, we changed everything. Background, lighting, and wardrobe. The colours in the environmental background and studio-made daylight gives this portrait a more organic feel. Eliminating the tie and opening the first two buttons on the collared shirt adds the final touches to this relaxed corporate portrait.
Whether the changes are subtle or dramatic, different looks can give a more complete glimpse into your position and career.