Best Social Media Marketing Person Ever

Mhairi Petrovic, principal at Out-Smarts Marketing, got me going on social media. The first time I met Mhairi was years ago at a Kitsilano Chamber of Commerce event, where she was part of a Social Media panel. Mhairi stood out as someone who really knew her stuff, and had such a clear way of communicating the complex world of online marketing. Later, in one in-depth session she opened up the, for me, mystery of social media. A sought after speaker, teacher and consultant she was recently in the studio to update her Corporate Headshots.



Mhairi, (pronounced) Vari, made my job easy by bringing her relaxed, smiling face. I often caution against bright colours but the red works so well on her and with the rust coloured backgroud.



In a session like this we always try to get 2 or 3 different looks. Here we wanted a more natural, environmental shot.




Above, we wanted not only a wardrobe change but an image she could use that reflects the many speaking engagements she does. As her name would belie she speaks with a beautiful, lyric Scottish accent. Check out her website,




Turning Point Gala Fundraiser 10th Anniversary

One of my favourite events is the Turning Point Recovery Society annual fundraiser. As a support recovery organization they always invite a celebrity speaker who has a personal experience with recovery. This being the 10th anniversay, I thought I’d post some of our past speakers.

Above is this years speaker, golf broadcaster and former professional David Feherty. A funny funny man.

Matthew Perry and Rob Lowe were a couple of years apart but it didn’t stop Perry from insisting that he was better looking.

Jim Belushi and Ashley Judd both had compelling stories of the effects of addiction on family members.


Martin Sheen was just a great guy. Open, honest, and had time for everyone. David Crosby and Crosby Stills & Nash were one of my all time favourite bands. A real honour to meet him. Also a great storyteller.



Environmental Corporate Portraits

Sometimes your work environment, neighbourhood, or office community is an integral part of the work that you do. One of the great aspects of going on location for corporate headshots is the ability to incorporate some part of your business to use as a backdrop. It encourages us to get creative with lighting and can also help you feel more relaxed on set. 

In this case the client, a trade magazine, wanted to display their custom compounds and the pharmacy’s friendly staff.



This Commercial Mortgage broker wanted an environmental / cityscape for a background.



This was part of a campaign to show the diverse projects their engineering team is working on.



Below, we have one of the team of professionals that are entrusted with cleaning up oil spills in our treasured waterways. In the background they wanted to show their valued Triton 150, a rotating brush skimmer used for cleaning up heavy oil.





Fabiola Bazo – Author Photo

Had the pleasure of working with SFU Professor and author Fabiola Bazo. We did an author photo for her upcoming book on the punk music scene in the turbulent political environment of Peru in the 80s and 90s.



I really loved the grey hair and how instead of covering it she embraces it. So many beautiful shades of grey and if you look closely a touch of blue. In a session like this we usually do a few different looks that will be suitable not only for the jacket but for promotional purposes as well.




Fabi was so fun to work with she made my job easy. I’m really looking forward the book.





Blue and Not Blue

I came across this blue background while reorganizing the studio and thought I’d give it a try. Working mostly with actor heashots and business portraits, I tend to use more neutral backdrops or the many other textures offered here at Ironworks Studios.



My assistant Tina recruited her friend Chloe Belanger to help us. For someone who’s never done any modelling she was fantastic.



 I really like the cool, airy, summer feel of it. Also, really brings out Chloe’s blue eyes, which you can see if you click on the first image.



As a second look we went with, is a tried and true one light setup. An extra large Profoto umbrella with diffuser. I found the fedora above in an old chest here at the studio and have become very attached to it as a prop. Not convinced yet I can pull it off for myself.




Just to repeat, Chloe was amazing in front of the camera. Having just returned from Japan, she must have left any innate shyness or inhibition in Kyoto. She has an excellent blog called “May you be Loved”, that’s worth checking out.