“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
~ John Wanamaker
Taking great advertising shots is an art. You need an understanding and awareness of the medium (i.e. web, magazine, billboard, etc.), and the capacity to portray a mood, tell a story, and maintain the brand. That’s what I do with my camera. From people to products, on location or in studio, I capture the images that will capture your audience.